Skip to Main Navigation

The Nollywood Nudge : An Entertaining Approach to Saving (英语)

This paper investigates the immediate and medium-term behavioral response to an emotional trigger designed to affect biases in intertemporal financial decisions. The emotional trigger is provided by a narrative portraying the catastrophic consequences of poor financial choices. Even when people are fully aware of the most appropriate action to take, cognitive biases may prevent this knowledge from translating into action. The paper contributes to...
更多显示

详细


This document is being processed or is not available.