It is widely accepted that one of the most critical elements of a country's anti-corruption program is the involvement of civil society but there is less agreement on how such involvement can be encouraged. Social marketing can make an important contribution to the creation of an atmosphere in public life that discourages fraud and corruption. Drawing on lessons from the use of social marketing in public health campaigns (e.g., to reduce smoking and...
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详细
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1998/01/01
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工作文件
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18874
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1
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1
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2010/07/01
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Social marketing strategies to fight corruption
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social marketing