The note reviews the different, and sometimes conflicting, answers to the question of what works to stimulate exports. It reveals that some researchers have concluded that the effect of changes in markets, or in export policy can be masked, or offset by the potential exporters' entry, or "sunken costs" - the largely one-time expense of gathering information on foreign markets, upgrading product quality, packaging costs, and establishing marketing...
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详细
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1995/05/31
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简介
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21695
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1
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1
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2001/03/30
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Disclosed
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Sunk costs : why exporters remain exporters
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sunk cost