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Women and E-commerce in Africa : Executive Summary (英语)

The rapid digital transformation underway in Africa has the potential to have an equally transformative impact on women entrepreneurs. Although Africa boasts a higher incidence of women entrepreneurs compared to men, women-owned (WO) businesses across the continent tend to be smaller, have lower average sales, and have fewer employees. The exponential growth of e-commerce in Africa presents an opportunity to close gender gaps by opening more markets...
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