Efforts to promote general awareness of public health issues - the traditional goal of information, education, and communication (IEC) programs have built a good foundation for population, health, and nutrition (PHN) activities. So communication programs must be designed to support behavior change in key constituencies delivering the message not just to potential clients, but to health providers as well. This document accompanies a toolkit designed...
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DETAILS
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2003/01/01
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Working Paper
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90284
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1
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1
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2014/09/02
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Disclosed
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Strategic communication for development projects : a toolkit for task team leaders
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communication strategy
Citation
Cabanero-Verzosa, Cecilia.
Strategic communication for development projects : a toolkit for task team leaders (English). Washington, DC : World Bank Group. http://documents.worldbank.org/curated/en/973841468149672588