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Harnessing emotional connections to improve financial decisions : evaluating the impact of financial education in mainstream media (英语)

摘要

This paper exploits the emotional connections and viewer attentiveness of mainstream media to evaluate the economic impact of financial education messages on debt management delivered through a popular television soap opera in South Africa. The study ...  更多显示

详细

  • Berg, Gunhild; Zia, Bilal Husnain;
  • 2013/04/01 00:00:00
  • 政策研究工作报告;
  • WPS6407
  • 1
  • 1
  • 世界南非
  • 世界各地区
  • 2013/04/01 00:00:00
  • Disclosed
  • Harnessing emotional connections to improve financial decisions : evaluating the impact of financial education in mainstream media
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